At PubForum, in Coronado Island, California, August 6-9, she will participate in a keynote chat — Growing Your Career Through the RevOps Ranks — alongside her former colleague and now friend, Brooke Edwards-Plant, VP, Global Ad Operations & Revenue Platforms, Condé Nast, highlighting the importance of networking and relationships and learning by doing.
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When the economy is strong and growing, outsourcing tasks and roles to skilled and experienced specialists enables publishers to expand their capacity and grow their operations quickly. During tighter cycles, publishers can ramp down their use and cost of working with an outsourced partner without worrying about rehiring risk or…
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We are seeing a trend of ad monetization driven by manual ad ops processes bleeding into various industries. Many ad ops processes utilized by new media players, including retail media networks, CTV, and streaming companies, are adaptations of legacy processes and workflows used by long-standing publishing and media brands.
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AdOps teams are data superstars, sitting on a treasure trove of information that contains rich and nuanced context. They know which ad units perform best, by format, section, industry and vertical. Some can accurately predict the ROAS advertisers can expect to see from their campaigns. But how widely is this…
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With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned. Ad Operations are only as good as the people who deliver the goods, and nothing is more human than concerns about change, job security,…
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Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially…
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It’s ludicrous that we're in 2022 and AdOps teams in large publishing houses must manually take hundreds, sometimes thousands of screenshots per month, then insert them into a PowerPoint deck and email it to their clients. While screenshots can be a pain point they're necessary to show clients their campaigns…
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A leading global outsourcing company, SEBPO services all areas of the advertising technology space. As such, the company is uniquely positioned to help its clients with any needs they have, despite the current state of the industry. This helped SEBPO navigate the pandemic and subsequently the Great Resignation, both pivoting how…
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What’s the best way for publishers to attract advertisers to their properties? Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. But storytelling requires data. The trick is to foster better collaboration between Ad Ops…
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Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data. However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to work through the technical nuances of our industry. Leif Kramer, Product Director, OAO shares some…
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