On January 22, 2021, Google announced plans for its “First Locally Executed Decision over Groups Experiment” or FLEDGE for short. The announcement on Github describes how they will operationalize TURTLEDOVE for a first test.
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Ad Tech is a neverending world of acronyms, alphabet soup and technical mumbo jumbo. With our handy decoder ring, AdMonsters Decoder series decodes the latest terminology to enter the ad tech lexicon. This year, everyone was most concerned about privacy regulations, methods for uncovering incremental revenue, as well as what…
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We chatted with AdLedger's Executive Director, Christiana Cacciapuoti, to learn more about the problems that CryptoRTB solves in the supply chain, how it benefits both sellers and buyers, how it differs from ads.cert, and the results of tests using the protocol that prove that blockchain-based solutions can accommodate the speed…
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Magnite recently released a new proposal in Google's Privacy Sandbox called PARRROT. We reached out to Garrett McGrath, VP of Product Management at Magnite, to sort out all of these birds so we can figure out how each of them might shape the future of advertising—either separately or together.
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It’s true that most people in the advertising world know more about IDFA than they did six months ago, but the twists and turns of the privacy plot are worth exploring. We asked Isaac Schechtman, Senior Director of Product Strategy at BidSwitch to catch us up on everything going on…
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If Apple's plans to have each app ask users for tracking permissions becomes a reality, industry analysts predict low opt-in rates making IDFA access severely limited to advertisers. All at once, the SKAdNetwok framework has become an important measurement tool, one of the main ways advertisers will receive the attribution…
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Using machine learning for better traffic shaping can mean huge strides forward for healthier ad operations, the future of the programmatic ecosystem and two-sided bid optimization. We sat down with Benjamin Hansz, Vice President Strategy for Simplaex’s Rivr, to discuss traffic shaping.
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The CPRA proposes significant amendments to the CCPA, with many of the proposed rules bearing similarity with those of the European Union’s General Data Protection Regulation (GDPR). While there are many areas of the CCPA that would be updated, here Serafin Lion Engel, CEO of Datawallet, focuses on the amendments…
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In May, Criteo submitted SPARROW (Secure Private Advertising Remotely Run On Webserver) to the W3C in response to Google's privacy sandbox proposal. In response to industry-wide feedback, SPARROW was recently updated to include reporting capabilities to further secure users’ privacy without compromising advertisers’ performance. We spoke with Charles-Henri Henault, VP…
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In the advertising industry, we are always looking for ways to be more efficient. This is especially true for media owners who are hoping to monetize their desirable content and audiences with the least amount of steps in between. Enter Demand Path Optimization which can clean up the media selling…
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