What Is Dynamic Flooring?

Continuously establishing the right CPM floors to earn the highest revenue for your ad inventory without sacrificing fill rate is simply impossible to do manually. But it is possible to automate through dynamic flooring.

Read More

PGA Tour’s Pilar Prassas On PRIDE, People Power, and Partnership

As PRIDE month comes to a close, we wanted to learn more about Pilar Prassas' — VP, Advertising Revenue Operations, PGA Tour — career ascent, their film In Sickness and in Health about same-sex couples fighting to marry their partners, how hooping in college taught them the importance of team…

Read More

LGBTQIA Publishers Continue to Face Ad Spend Inequality

While there have been some positive developments, as highlighted in a recent study by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) in collaboration with MAVEN/Media Framework, LGBTQ ad spend nearly doubled from 2020 to 2022, reaching $15 million. However, there is still room for improvement. 

Read More

The Power of Locally Relevant Advertising for Buyers and Sellers: A Chat With Insticator’s Zack Dugow

Location has been one of contextual targeting’s most promising plays, and, in a privacy-centric environment like the one the advertising ecosystem exists in today, it is emerging as one of the smartest. This is why Insticator, the global leader in increasing engagement for publishers through interactive content, recently acquired Balihoo, the…

Read More

Ad Tech Veteran Mike Richter: The Power of Community and the Power Built From Experience

In this current era — marked by a recession and a two-month break in Europe — Mike Richter is still working toward defining the next chapter in his book, but he is optimistic about what the future holds. 

Read More

Why Aren’t Publishers Concerned about Supply Path Optimization (SPO)?

Earlier this year, Emodo surveyed advertisers and publishers about their top concerns. Predictably, the economy, the growth of attention metrics, and cookie deprecation are top worries for publishers. What is surprising is just how low supply path optimization (SPO) is on their priority list. Only 30% of publishers say it’s…

Read More

Amazon’s FTC Troubles; TAG Swats IVT; Albertsons’ Retail Media Regulation Plans

The Federal Trade Commission (FTC) filed a lawsuit against Amazon, accusing the company of signing users up for Prime without their knowledge. Now, when any website only provides a halfway decent ad experience, they can fall on the crutch of, "At least I didn't sign my users up for a…

Read More

Black Mirror’s Joan is Awful: The Implications of Privacy Ethics, Consumer Choice and Tailoring Content

On June 15, Black Mirror dropped the episodes to its highly anticipated sixth season, and the first episode, "Joan is Awful," raised paranoia around what streaming services ask for in their Terms of Service (ToS). 

Read More

A Deep Dive Into Criteo’s 40M GDPR Fine From the CNIL

The French Data Protection Authority (CNIL) levied a hefty GDPR fine against global commerce media company, Criteo. The €40M ($44 Million) fine, dates back to complaints filed by None of Your Business (NOYB) and Privacy International in 2018. Jessica B. Lee, Partner, Chair, Privacy, Security & Data Innovations at Loeb…

Read More

How Mobile Apps Can Profitably Scale UA with Performance Marketing and CTV

CTV is now in more than 90% of US households, creating a tremendous opportunity for advertisers to engage with new audiences. This is especially true for non-gaming apps, which can leverage the mobile gaming apps’ technology, strategies, and tactics to acquire high-value users on CTV and beyond. 

Read More