澳洲幸运8开奖官网网站查询-手机版开奖结果直播，幸运澳洲8开奖官网网站 Lessons in Hype: What Proponents of ChatGPT Can Learn From the Crypto Crowd

Generative AI is all the rage, and it’s all we talk about. Is generative AI really the next big thing, or is it simply a powerful tool that can drive efficiency for some people in certain scenarios that are being overhyped?

Read More

What is vCPM and How Does It Relate to Viewability?

Attention metrics are gaining traction, but one fundamental aspect that continues to hold significant value for advertisers is viewability. While advertisers recognize the importance of capturing users' attention, ensuring their ads are viewable remains a top priority. vCPM provides a metric to measure the cost of viewable impressions, helping advertisers…

Read More

How to Optimize Your Marketing Budget with Modern Market Mix Modeling

Media mix modeling is what most industry professionals call this marketing analytics technique, but market mix modeling is far more descriptive as a term. If we're doing our jobs right, we don't just consider media. We're constantly looking at an entire market—its seasonalities, pricing, promotions, and more. And because we work…

Read More

Threads Launching Branded Content Tools; Emodo’s Voice of the Publisher Survey; Microsoft + Activision

Upon its debut, Meta's Threads became one of the many platforms designed to take over Twitter's spot in the Mt. Rushmore of social media platforms. Since it is tied directly to millions of users' Instagram accounts, it rapidly hit 100 million users in a record five days, making it a…

Read More

Ahead of His Time: How “Grouchy” Greg Watkins Leveraged the Power of the Internet Into a Successful Publishing Career

The urban advertising system was basically nonexistent until the year 2000, which is when AllHipHop.com began to dive into the world of online ads. Watkins notes, “I helped launch our first ad server. I bought it off the Internet, ‘software as a service.’” He began launching ad campaigns, doing the…

Read More

The Subscription Economy, The Streaming War, and Ad-Supported Media

For the past fifty years, the video industry used a dual revenue-stream model. This meant that TV networks and pay-TV operators shared the revenue consumers paid for subscriptions and the revenue generated from ads. Then the rise of Netflix’s ad-free platform birthed the streaming dynasty, opening a gamut of questions…

Read More

Kroger Precision Marketing’s In-House Ad Platform Finesses Customer Experience

Last week, Kroger's retail media operation announced the  launch of an in-house self-service ad platform. The platform was designed to ease advertisers’ ability to activate, measure and optimize their campaigns and improve their customers' overall experience. 

Read More

Safe GenAI Chatbots, Safe Reputations: Spectrum Lab’s Ryan Treichler Talks Fine Tuning, Reinforcement Learning, and Guardrails

As publishers, we recognize the immense value of our content, and the concept of a conversational chatbot guiding users to explore and enhance their experiences with that amazing content is truly fascinating. But can publishers launch generative AI chatbots and sidestep the issues we read about daily, such as hallucinations, responses…

Read More

Are Big Tech’s Privacy Updates Sending the Open Marketplace Into FreeFall?

In one corner, we have two tech giants releasing privacy edicts, and in the other, the advertising and digital media industry that has to deal with the fallout. In July, Apple and Google are both expected to launch privacy updates when they introduce new versions of their platforms. Will they…

Read More

2023澳洲幸运8手机版开奖官网：最新预测开奖结果+结果直播查询 幸运澳洲8开奖官网网站 Oregon Sets the Bar: Landmark Consumer Data Privacy Bill Becomes the Strongest in the Nation

Oregon. On June 22, 2023, the Oregon state legislature passed Oregon Consumer Privacy Act (OCPA) (SB 619). It is the eleventh state in the US to do so and the sixth this year. The Oregon Consumer Privacy Act (OCPA) is notable because it’s the strongest bill passed to date.

Read More